Client: 888

Market: Poker Spain
Briefing: To expand and ensure end-users loyalty through contextual publications of high quality content.
Strategy:

• Getting the new players to know the online poker rooms 888 and services through positioning in “Top rooms” and “Top bonus” sections.
• Recommendations in reviews and “Top outstanding room” section publication.
• To be present in monographic contents.
• Proper league sponsorship dedicated to intermediate players.
• Participation to online events and tournaments managed and mediatized by Cmedia.
• Promotions and corporative press releases published on our web sites.

Results:
During the first month of the campaign, we increased 888’s number of players by 150%.